Course curriculum

  • 1
    Introduction + Strategy
    • Getting Started
    • What to Do This Week
    • BONUS: What should my AdWords budget be?
    • BONUS: Successful Online Marketing Mindsets
    • BONUS: Google AdWords Beginner's Course
  • 2
    Getting Super-Local Traffic
    • Getting Started With Local Traffic
    • Primary Authority Links
    • Claiming The "Big 6"
    • Optimizing Your Homepage
    • What To Do This Week
  • 3
    Getting Deals With Google AdWords
    • The Grind, pt.1 - Overview and Sanity Check
    • The Grind, pt.2 - Checking Your KPIs
    • The Grind, pt.3 - Adding Negative Keywords
    • The Grind, pt.4 - Adjusting Converting Keywords
    • The Grind, pt.5 - Adding Positive Keywords
    • The Grind, pt.6 - Testing Ads
    • If You're Having Trouble
    • What to Do This Week
  • 4
    Content Marketing Mastery
    • Content Marketing
    • Coming Up With Content Ideas
    • Writing, Optimizing, and Publishing Content
    • Leveraging Your Content
    • Connecting Your Syndication Network
    • What to Do This Week
  • 5
    Barrett Homebuyers - Look Over Dan's Shoulder!
    • Video 1: Setting up the homepage