Course curriculum

  • 1
    What You Need To Know Before You Start
    • 1.1 - Welcome!
    • 1.2 - Defining The System
    • 1.3 - The Theory of Constraints
    • 1.4 - The Complex Domain
    • 1.5 - Systems Reliability
  • 2
    Getting Started
    • 2.1 - Registering a Google Ads Account
    • 2.2 - Picking a Target Market
    • 2.3 - Deciding On a Budget
    • 2.4 - Choosing a Strategy
  • 3
    Setting Up Your First Campaign
    • 3.1 - Understanding Keywords
    • 3.2 - Keyword Selection
    • 3.3 - Creating a Campaign + Settings
    • 3.4 - Ad Groups and Creating Ads
    • 3.5 - Editing Settings + Adding Ad Groups
    • 3.6 - Conversion Tracking
    • 3.6.5 - Adding Negative Keywords
    • 3.7 - Ad Extensions
    • 3.8 - Campaign Review
  • 4
    Maintaining and Managing Your Campaign
    • 4.1 - The Big 5 Pt. 1
    • 4.2 - The Big 5 Pt. 2
    • 4.3 - Maintenance Review
  • 5
    Solving Problems
    • 5.1 - Finding and Fixing Problems
    • 5.2 - A Word About Averages
    • 5.3 - A Word About Goals
    • 5.4 - Modifying Columns
    • 5.5 - Finding The Constraint
    • 5.6 - Intro To Fixing Constraints
    • 5.7 - Impression Constraints
    • 5.8 - CTR Constraints
    • 5.9 - Conversion Rates Constraints
    • 5.10 - Conversion Rate Constraints - Pt. 2
    • 5.11 - Conversion Rates Constraints - Pt 3
    • 5.12 - Contact Restraints
    • 5.13 - Close Constraints
    • 5.14 - Profit Margin Constraints
  • 6
    Scaling Up
    • 6.1 - Scaling up
    • 6.2 - Bringing It All Together
  • 7
    Resources
    • Facebook Support Group
    • Google Drive for SCC Bootcamp